Dear Clever Friend,

We are honored and excited to be part of an initiative promoting The Heart Truth® and National Wear Red Day, Friday, February 5. The Heart Truth is a national awareness campaign designed to warn women of their #1 health threat, heart disease. The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women.

The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action. The National Heart, Lung, and Blood Institute  continues to lead  the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of greater awareness and better heart health for all women.

Clever Girls Collective will be holding a Twitter party on National Wear Red Day, February 5th, from 12pm-1pm PST/3pm-4pm EST. We hope that you will not only join us for a fun and informative event, but that you will also be wearing red on that day to help raise awareness that heart disease is the #1 killer of women. To put it in perspective, one in four women dies of heart disease, while one in 30 dies of breast cancer. It also affects a disproportionate number of women of color, particularly African-American and Hispanic women.

TWIBBON CAMPAIGN

To generate awareness and excitement leading up to the Twitter party for this important cause, we're kicking off our Red Dress Twibbon campaign today! Wear a red dress--on your avatar!--and help promote awareness about this deadly disease. Grab your Twibbon here and wear it with pride for the month of February.

SHOW OUR PARTNER SOME TWITTER LOVE!

Be sure to follow @thehearttruth to keep informed about the latest heart disease news and to get tips on prevention and how to keep "heart healthy!"

THE DETAILS

Who: You (and your friends, family and colleagues)!

What: National Wear Red Day Twitter party and Twibbon (Red Dress on Your Twitter avatar) campaign

When:      Twibbon: the month of February

                Twitter party: Friday, February 5, 12pm-1pm PST/3pm-4pm

Where: On Twitter! RSVP here.

Why: To raise awareness that heart disease is the #1 killer of women. We'd love it if you could help us spread the word about this very worthy cause to your social media networks!

PRIZES!

Six Prize packages will be given away during the hour-long Twitter party. Each prize pack will include:

•   2-Red Dress Pins, one to keep one to share
•   1-Keep the Beat Cookbook
•   1-Healthy Heart Handbook for Women

We can't wait to see you in your Red Dress (on Twitter)! Have fun planning your red outfits for National Wear Red Day next Friday! Don't forget to RSVP!

  Cleverly yours,
  Sheila, Cat, and Stefania